Live Blogging Session #5
How To:
Step 1 – follow the right people.
Step2 – engage and interact with them
Step3 – take it offline
What qualifies as a deal?
Anything that dramatically moves the business forward:
Anything that directly generates revenue
Anything that indirectly generates revenue and is just one step away from generating revenue
Anything newsworthy and/or helps grow business
Follow the right people
Choose your area of expertise; informs your target audience—follow people in that area.
Use Twitter search for keywords and locations
Follow people you know and people you want to know.
Engage and Interact
Be valuable: don’t think “what are you doing,” think “what would people find interesting?”
Respond to @mentions
Don’t worry about seeing every single tweet that passes by – if you are following enough people in a niche someone will retweet the important stuff.
Be specific. Just because they’re following doesn’t mean they’re listening. Stay at least 75% on-topic.
Take it offline
Contact them – meet for coffee, meet for lunch, meet at a conference
Pick and choose targets – select those you have interacted with before on Twitter
Reverse the process and take it online – follow people you meet on Twitter
Tactics for More Influence
Influence is more than quantity, it’s quality
Follow the people your friends follow
Add to the conversation: Tweet about what others are talking about (don’t just repeat or RT, add your own thoughts)
TwitTemperature.com measures how much you’re talking about things that are hot topics
Start a conversation: Tweet what others aren’t talking about but should be
Make people think
Always follow those you’ve met offline
Keep your eyes open
Follow local people